Abus achieves gold in German brand survey

ServiceValue GmbH and DIE WELT have completed Germany’s largest study ranking enthusiasm for brands: ‘Marken-Champions’. With a score of 72.2 percent, ABUS achieved an outstanding overall ranking of 16th out of the 2388 companies surveyed – even finishing above prestigious brands like adidas, BMW and Audi – and was awarded a gold rating. ABUS also secured first place by quite some distance in the ‘Security’ sector rating.

The wide-ranging survey of customer enthusiasm for brands was based on a total of over one million customer ratings of 2388 companies from a total of 219 industry sectors. Family company ABUS impressed with outstanding scores for customer enthusiasm, particularly in terms of appearance and image, and achieved a gold classification. ABUS achieved an outstanding overall ranking of 16th out of the 2388 companies surveyed

“The outstanding result, for which we are all extremely grateful, confirms the trust and loyalty that end customers place in our brand. This is particularly valuable to us. It shows that we consistently remain true to our brand values and always try to focus on the consumer”, explains Christian Rothe, Member of the Board of Directors at ABUS.

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